Make Money from Your Website

May.30.2008 Hints & Tips, e-commerce

INSTA Host gives it’s customers a helping hand to make money online from advertising by allowing you to easily install an ad server from our CGI script library onto your website. OpenAds is a feature rich advertisement suite allowing webmasters to easily incorporate banner advertisements onto your website with minimal effort.

Below is a helpful guide on ways you can make money from your website through advertising.

Direct Banner Advertising

Graphical banner advertisements tend to be very effective and as a result a great source of revenue. As you will be in complete control of who is advertising, you essentially eliminate the middle-man allowing you to keep 100% of the profits. It’s not as easy as using Advertising Programs such as Google Adsense, who take care of the selling for you, it’s completely down to you to contact potential advertisers and convince them why they should advertise on your website. When approaching advertisers it’s a good idea to present to them reasons why they should advertise on your website. Good traffic statistics, including page views and unique visitors, will help your cause. Try and give as much positive information as you can. It’s also worth adding an “Advertise” link on your website, allowing people to easily enquire about advertising rates, opening up the opportunity to make a sale.

The following is a list of the most popular banner sizes used:

Horizontal:
Leader board: 728 x 90 pixels
Full Banner:  468 x 60 pixels
Half Banner: 234 x 60 pixels

Vertical:
Skyscraper:  120 x 600 pixels
Wide Skyscraper: 160 x 600 pixels

Rectangle:
Standard Rectangle:  180 x 150 pixels
Large Rectangle:  336 x 280 pixels

CPC (Cost-Per-Click) Advertising Programs

There are many CPC advertising programs available on the internet, the most popular is Google Adsense (http://www.google.com/adsense/).  Adsense serves advertisements onto your website that are targeted to the content of each page, having relevant ads will result in a higher click-through rate. It’s good practice to have ads that blend into the content of your website as they will appear more natural and increase the chances of visitors clicking them. Google Adsense allows you to customise the ads to your needs – including the size and format, e.g. text, image or video and link colours. Should you get unwanted advertisements appearing on your website, Adsense has a competitive ad filter so you can block certain sites from showing. Adsense is a very easy way to make money from your website as it requires minimal effort to setup and it takes care of displaying relevant advertisements for you.

Affiliate Schemes

You can also make money from your website by joining an affiliate program where you can earn commissions by referring visitors to a website where they perform certain actions, e.g. purchase a product. INSTA Host offers an affiliate program allowing you to earn a 10% commission on all domain and hosting sales that where referred from your website.

OpenAds Support
Should you need any help with your installation of OpenAds please visit the official support site

Support Page:
http://www.openx.org/support

Forum:
http://forum.openx.org/

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